PROJECT
KP IMPRESIONES
KP Impresiones is a leading large-format printing company in San José, Costa Rica, known for delivering high-quality, fast, and affordable printing solutions. I contributed to their visual identity, helping them create a brand that reflects their commitment to excellence and accessibility in professional printing.
GOALS
- Develop a dynamic, eye-catching visual identity.
- Create a comprehensive logo that encapsulates the essence of the company.
- Design a series of printed assets, such as posters and signage, for the onsite print shop.
KP Impresiones, a leading large-format printing company in San José, Costa Rica, is renowned for its fast, high-quality, and affordable services. I developed a bold and modern visual identity that reflects the company’s commitment to excellence while appealing to both corporate and walk-in clients. Completed in just one month, the project struck a balance between professionalism and approachability, helping KP Impresiones stand out in a competitive market.
DESIGN PROCESS
The foundation of the visual identity was the “KP” initials and a focus on the company’s core values: quality, speed, and strong customer relationships. These attributes formed the guiding principles for the logo design, ensuring it resonated with both corporate clients and walk-in customers. Early brainstorming sessions explored various typographic and illustrative approaches. While some initial concepts leaned toward decorative or overly artistic styles, I refined the design into a structured yet approachable form, striking the perfect balance between professionalism and accessibility. Rounded, semi-cursive letterforms were chosen for their ability to convey a sleek, modern aesthetic while maintaining a friendly and inviting energy.
By analyzing local competitors, I observed the frequent use of bold fonts, vibrant colors, and clear visual hierarchies that drew attention to pricing and services. While effective for general appeal, many lacked the refinement necessary to attract high-end clients. To bridge this gap, I looked to international examples, which showcased minimalist and professional branding that left a strong first impression. These insights guided the development of a clean, modern logo that combined boldness with sophistication, tailored to KP Impresiones’ unique market positioning.
The final logo design featured an abstract symbol inspired by the “OK” gesture, subtly referencing the “KP” initials. This gesture not only symbolized the company’s commitment to quality but also an allusion to an abstract rabbit, a visual metaphor for their fast service. The design’s adaptability allowed it to be both symbolic and functional, making it versatile for various applications.
To complement the logo, I selected a bold and dynamic color palette featuring bright magenta, warm orange, and vibrant lime green. These colors were inspired by the vibrancy and energy of print media, ensuring the branding stood out while reinforcing KP Impresiones’ identity as an innovative and professional printing service. Geometric shapes were incorporated into the design to establish a sense of balance and harmony, further enhancing the brand’s modern and dynamic appeal. The result was a visual identity that seamlessly blended approachability, reliability, and creative energy.