PROJECT
STAY TV
StayTV is a rapidly emerging digital news outlet serving both Spanish and Mandarin-speaking audiences. The client approached me to rebrand their entire visual system, which included finding the right typography, reworking established brand assets, and developing a series of animated elements that helped the company stand out against major national competitors.I was brought on board to lead the branding project for StayTV. Given complete creative freedom, my goal was to develop a cohesive and compelling visual system that would resonate with Stay TV’s diverse audience.